Directed by Dougal Wilson
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Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables.

Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well.

Watch the video, sing along and get chopping! But watch your fingers...

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Comment by Louise Staunton on February 21, 2015 at 16:44

Sandra, I use 600ml pure cream, olive oil, bit of salt and mix it up between plain and herbed or garlic butters, my food processor has the attachment for butter so it takes about 1 - 2 mins. once the buttermilk is out of it it doesn't spoil as much. I freeze the buttermilk for pancakes yum.

Comment by Sandra Reynolds on February 21, 2015 at 11:02

Re the Lurpak Butter ad - If you are concerned about what else is added to "soft butter" to make it spreadable, - make your own! I am presently experimenting with recipes. The one I am using at present is 250g normal block pure butter, mixed with 70g oil (I am using Olive Oil, but not a dark Extra Virgin type,) - Have butter at room temperature and mix it all together (may use a food processor, or I just used beaters) - done!! - try it, al least you know what you are putting on your toast!

Comment by Louise Staunton on May 8, 2014 at 14:30

clever job by the advertisers to mostly show fruit and veg in an add for butter (margarine should be illegal) ... very cool to watch though  ...and would have to suss out what type of veg oil! oh sorry to be a downer! must have  watched too much gruen transfer

Comment by ben surfield on April 27, 2014 at 4:45
this advert is so good it just makes me want to grow more veg....lol so inspirational

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